Netscape 6 appears to be a worthy adversary. Since then, Microsoft has tightened the links connecting IE to the operating system and other Microsoft programs. And that battle promises to be as difficult as it was in the late 1990s, when Microsoft crippled Netscape by making Internet Explorer part of Windows. Ultimately, the success of Netscape 6 will depend on winning over consumers and businesses that have come to rely on Microsoft. To light the fuse on the campaign, the company announced the "Netscape 6stakes," a promotion awarding magazines, vacations or a grand prize of $100,000 for consumers who download the browser or order a CD. Plan to include Netscape 6 with software they give to new customers. In addition, big Internet service providers like Netscape 6 can be downloaded for free, and CDs will be distributed with popular magazines. The Dulles, Va.-based powerhouse is preparing a marketing blitz similar to the campaigns it wages when it releases new versions of its own AOL software.
Nevertheless, Netscape 6 has AOL salivating at the prospect of reviving the browser war. It's like a race car that looks fast, but there aren't any roads you can drive it on," he says. "The problem is that nobody tests with Netscape anymore and Netscape doesn't have the bandwidth to create the kind of relationships with developers to make it work. Giga Information Group analyst Rob Enderle thinks Netscape faces the challenge of making its new browser compatible with today's Internet content. Its legendary brand name has survived thanks to a popular Web portal and solid core of users who have downloaded incremental upgrades of its once-dominant Netscape Navigator browser. In 1998, has languished like an aging movie star unable to land a part. Meanwhile, Netscape, which was acquired by In that time, Microsoft won the browser war, salted the Earth and went on to other battles. But Netscape 6, which is built on open-source standards, took more than two years to develop.
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